Quality Contracting Facebook Ads

6 lead-generation ads designed to drive free estimate requests from homeowners in West Nipissing and surrounding area.

Platform: Facebook Objective: Lead Generation Target: West Nipissing + 50mi Image Format: 4:5 (1080x1350) Created: March 31, 2026

Why the Current Ads Aren't Converting

$50 spent. Cheap clicks. Zero leads. Here's what's wrong and how these new ads fix it.

Problem: Wrong Audience Intent
Tariff ads attract news-readers. People click because tariffs are interesting, not because they need windows.
Fix: Qualify With Pain Points
Each ad opens with a problem only a buyer would relate to: foggy windows, cracking siding, dated curb appeal.
Problem: Weak CTA
No clear reason to take the next step. Informational content with no urgency or specific offer.
Fix: Free Estimate + Urgency
Every ad closes with a specific, low-friction CTA. Free estimate. No pressure. Spring timing creates natural urgency.
Ad 1: Are Your Windows Older Than Your Kids?
Qualifying hook that targets homeowners with aging windows
PAS Framework Run First 4:5
Homeowner looking at old foggy windows - Quality Contracting ad
AI-generated concept. Best version: real photo of a home with visibly old, foggy, or failed-seal windows before replacement.
Primary Text (Post Copy)
Are your windows older than your kids? If they're fogging up between the panes, sticking when you try to open them, or letting in a draft you can feel from across the room, those windows aren't just ugly. They're costing you money every single month. Quality Contracting replaces windows, doors, and siding for homeowners across West Nipissing and the surrounding area. We show up when we say we will, we do clean work, and every install is backed by manufacturer warranties. Financing available. Free estimates with zero pressure. Click below to get your free estimate.
Headline (40 chars max)
Get Your Free Window & Door Estimate
Description (30 chars max)
Serving West Nipissing & Area
CTA Button
Get Quote
Ad 2: The Spring Timing Angle
Creates urgency around booking before summer rush
AIDA Framework Run First 4:5
Beautiful Canadian home with new windows in spring - Quality Contracting ad
AI-generated concept. Ideal replacement: a real completed job photo shot on a bright day.
Primary Text (Post Copy)
Spring is the best time to replace your windows and doors. Here's why. Summer contractors get booked solid by June. Prices go up. Wait times stretch to 8+ weeks. Right now, you can lock in your project, pick your styles, and get on the schedule before the rush hits. Quality Contracting serves homeowners within 50 miles of West Nipissing. Windows. Doors. Siding. Installed by people who actually live here. Financing options available for every budget. Get your free estimate today before the spring calendar fills up.
Headline (40 chars max)
Book Your Free Estimate Before Summer
Description (30 chars max)
Windows, Doors & Siding
CTA Button
Get Quote
Ad 3: The Curb Appeal Transformation
Before/after visual impact, targets home pride and property value
BAB Framework A/B Test 4:5
Before and after home renovation - Quality Contracting ad
Before/after concept. BEST VERSION: Use real before/after photos from completed projects. This format gets the highest engagement on Facebook.
Primary Text (Post Copy)
Your home looked great 20 years ago. The siding is fading. The windows are fogging up. The front door sticks every time you open it. Now picture this: fresh siding with clean lines. New windows that actually seal tight. A front door that looks like it belongs on a magazine cover. Your home looks brand new, your energy bills drop, and your property value goes up. That's what one call to Quality Contracting can do. We handle windows, doors, and siding for homeowners across West Nipissing and the surrounding area. Free estimates. Financing available. No pressure, no gimmicks.
Headline (40 chars max)
Free Estimate: Windows, Doors & Siding
Description (30 chars max)
Transform Your Home
CTA Button
Learn More
Ad 4: The Direct Qualifier
Short, punchy, filters for ready-to-buy homeowners
PAS Short-form Run First 4:5
Professional installer fitting new window - Quality Contracting ad
AI-generated concept. Replace with a real photo of Reg or his crew on the job for maximum trust and local credibility.
Primary Text (Post Copy)
West Nipissing homeowners: if your windows are drafty, your siding is cracking, or your front door has seen better days, it's time. Quality Contracting does replacement windows, doors, and siding. Local. Insured. Financing available. We'll come out, measure everything, and give you an honest quote. No cost, no obligation.
Headline (40 chars max)
Get Your Free Estimate Today
Description (30 chars max)
Local. Insured. Financing.
CTA Button
Get Quote
Ad 5: The Neighbour Effect
Social proof through community, FOMO trigger
AIDA Framework A/B Test 4:5
Beautiful street with renovated homes - Quality Contracting ad
AI-generated concept. Best version: a real photo of a completed job on a residential street, or a carousel of 3-4 completed projects.
Primary Text (Post Copy)
Ever notice when one house on the street gets new siding, suddenly three more follow? There's a reason. New windows and siding don't just look better. They cut heating costs, eliminate drafts, and add thousands in home value. Your neighbours figured that out. Quality Contracting has been replacing windows, doors, and siding for homeowners across West Nipissing and the surrounding area. We show up on time, we do clean work, and we stand behind every install. Curious what it would cost for your place? The estimate is free.
Headline (40 chars max)
See What New Windows Would Cost
Description (30 chars max)
Free Estimates | West Nipissing
CTA Button
Get Quote
Ad 6: The Branded Authority Post
Competitor-style branded graphic. Builds trust and credibility at a glance.
Direct Response A/B Test 4:5
Quality Contracting branded graphic - Windows Doors Siding
AI-generated branded graphic inspired by competitor's style. Swap the project photos for Reg's real completed jobs. Consider adding Reg's phone number and service area.
Primary Text (Post Copy)
Quality Contracting. Windows. Doors. Siding. Serving West Nipissing, Sturgeon Falls, North Bay, and the surrounding area. Fully insured. WSIB covered. Financing available. We don't do high-pressure sales. We show up, measure, and give you an honest price. If it makes sense for you, we get to work. If not, no hard feelings. Spring is booking fast. Get your free estimate before the summer rush. qualitycontracting.ca
Headline (40 chars max)
Free Estimates | Quality Contracting
Description (30 chars max)
Windows, Doors & Siding
CTA Button
Get Quote

Recommended Run Order

Phase 1: Launch (Days 1-7) | $5/day each = $15/day total

Run Ad 1 (Old Windows Qualifier), Ad 2 (Spring Timing), and Ad 4 (Direct Qualifier) simultaneously. These three have the strongest buyer-intent hooks. Monitor for leads, not just clicks.

Phase 2: Optimize (Days 8-14) | Shift budget to winners

Kill the weakest performer. Scale the best performer to $10-15/day. Launch Ad 3 (Before/After) and Ad 6 (Branded Graphic) as replacements. Use REAL project photos from Reg for maximum impact.

Phase 3: Scale (Days 15+) | Double down on what converts

Your top 2 performers get the budget. Launch Ad 5 (Neighbour Effect) as a fresh creative to fight ad fatigue. Consider a carousel format with multiple completed projects.

Ad Images (Right-click to Save)

All images are 4:5 format (1080x1350) optimized for Facebook feed. Swap AI concepts with real job photos for higher trust.

Ad 1
Ad 1: Old Windows
Ad 2
Ad 2: Spring
Ad 3
Ad 3: Before/After
Ad 4
Ad 4: Direct
Ad 5
Ad 5: Neighbour
Ad 6
Ad 6: Branded